"NSA stands for shared success"

Being quick to recognize the mood of the times is one thing - acting on it immediately is quite another"

NSA Inc. (National Safety Associates) was founded in 1969 in Memphis, Tennessee, by Jay Martin. NSA is a retail company and, as the name suggests, it began by selling safety products to domestic customers. One of the things that distinguishes its management style is its ability to spot trends early and act on them effectively. So it was that, at the start of the 90s, NSA was very quick to recognize the mega-growth becoming apparent in the food-supplements market. This gave rise to the third, and so far most successful product range in the company's history, with NSA selling food-supplement products to its end-customers through licensed marketing partners in over 30 countries.

"Think globally - act locally"

The NSA company, of Basel, was set up in 1996 as an independent licencee of the U.S. parent. This is an internationally orientated site that controls operations in Austria, France, Germany, Poland and Switzerland.

Dan Holzmann, the managing partner and helmsman keeps the company on course with a dynamic and global outlook. He knows every detail of the business and ensures that the company focuses on success both short and long term.

"We will continue to consolidate and further develop our leading position in Europe and set new standards in the franchise business."

The company is keen to expand into other countries and some moves have already been made in this direction. At the end of 2001, the head-office had a staff of about 50 employees at its head office.

In recent years NSA has recorded annually double-digit growth rates. The company is heading for sales of a hundred million and over.